Brand Refresh Brief

To enhance my understanding of your brand and vision, kindly fill out the questionnaire provided below.

This will assist in shaping the creative direction and ensure that your updated branding resonates with your objectives and target audience.

Client & Business Info

Name

Business Name

Business Overview

What makes your business unique?

Who is your target audience?

What challenges are you facing with your current branding?

Are there brands you admire (in your industry or beyond)? Why?

What is the main goal of this brand refresh?

Do you have an existing logo and branding assets?

Yes

Please attach or provide links

Links

What brand name should appear in the logo?

Tagline / Slogan (if any):

Colours to include or avoid:

Please list specific colours or attach references if possible.

Imagery or symbols to include or avoid:

e.g. Icons, abstract shapes, animals, natural elements, etc.

Reference Links or Mood Boards:

Pinterest boards, websites, Instagram pages, etc.

Files & Links

File upload

Link