Branding Questionnaire

To enhance my understanding of your brand and vision, kindly fill out the questionnaire provided below.

This will assist in shaping the creative direction and ensure that your branding

resonates with your objectives and target audience.

Client & Business Info

Name*

Email*

Business Name *

Business Snapshot

Business Overview

What makes your business unique?

Who is your target audience?

What is the long-term vision for the brand (5–10 years)?

Are there brands you admire (in your industry or beyond)? Why?

Please attach or provide links

Links

Creative Direction

What brand name should appear in the logo?

Tagline / Slogan (if any):

Preferred design style: Check all that apply and feel free to elaborate.*

Modern

Minimal

Vintage / Retro

Playful

Elegant

Bold

Other

Colours to include or avoid:*

Please list specific colours or attach references if possible.

Please attach or provide links

Should the logo feel...*

Minimal

Ornate

Hand-drawn

Elegant

Bold

Modern Luxury

Do you imagine the brand more..*

Light and airy

Dark and moody

Soft and neutral

Bold and dramatic

Imagery or symbols to include or avoid:

e.g. Icons, abstract shapes, animals, natural elements, etc.

Reference Links or Mood Boards:

Pinterest boards, websites, Instagram pages, etc.

Files & Links

File upload

Link

Contact

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Email*

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